A Global Digital Enrollment Engine for a Private University in Warsaw
A well-established, multi-faculty private university with English-taught programmes wanted to recruit international students beyond Europe without relying on physical fairs and third-party agencies. Vinexa became its full-scope international digital acquisition partner.
The Challenge
- Scale international recruitment beyond Europe
- Enter emerging markets such as Africa and Central Asia
- Reduce dependency on physical fairs and third-party agencies
- Systemise lead nurturing and enrollment communication
- Grow scholarship and degree applications through digital channels
What We Delivered
- Multi-country Meta advertising strategy
- Lead generation and scholarship funnels
- Webinar infrastructure — live and evergreen
- Multi-language automation
- CRM-ready student data structuring
- Real-time retargeting and re-engagement
Beyond Leads: Brand Impact & Market Expansion
The campaign infrastructure created strategic value well beyond the funnel. Country-based education agency partnerships were established in Central Asia and Africa — two markets where the university previously had no representation or agency network. Direct enquiries through Facebook Messenger and Instagram DM increased significantly in these regions, where students prefer one-to-one conversations over forms, and positive alumni comments and peer recommendations reinforced trust organically.
* ROI estimated from conservative tuition benchmarks against verified ad spend; realistic scenarios indicate around 15x.
